About Me…


I’m Alicia, thrift store junkie, voracious reader and enthusiastic napper. I adore black coffee, craft beer, street food and impossibly fancy pastries, any time, day or night. I collect ideas, passport stamps and giant sunglasses and I love exploring new places, impromptu dance parties and late night conversations.

I’m a freelance writer and photographer who loves tracking down uniquely local stories and immersive, off the beaten path travel experiences in the Midwest, the prairie provinces of Canada and around the world. I’m based in West Fargo, North Dakota, but I’ll follow a story wherever it takes me.

I’ve covered North Dakota travel for Delta Sky and AAA Living Magazine, written about travel and food and craft beer for Matador Network and trivago’s Room5. I’ve covered breaking news for Thomson Reuters and my photos have appeared in USA Today and in North Dakota Tourism promotional materials.

I’m the travel and fashion editor for Area Woman Magazine and I’m also the primary contributor and photographer for both sections. I cover and photograph regional art, local business, fashion, community and cultural events for The Extra, High Plains Reader, The Red River Promoter and The Good Life Men’s Magazine and numerous other regional publications in North Dakota and Minnesota. Additional clips are available upon request.

I also use over sixteen years of marketing, advertising, public relations, social media management and copywriting experience to help small businesses and organizations interact with their customers in fun and relevant ways.

Let’s Collaborate!

Want to partner up, show off your art or tell people about your business or event? Want to give your take on life, style, culture and travel in the Upper Midwest and the prairie provinces of Canada?

Comment below,  find me on Facebook, Twitter or Instagram or contact me and tell me what you’re passionate about and how you’d like to work together.  I feature regular guest posts from other creative people and I’m open to collaborations through giveaways, live event sponsorships, event planning and hosting, product reviews, guest posts and social media campaigns.

Collaborations with national and international brands and organizations will be considered, as long as they benefit my readers. I only collaborate with brands and causes that I love — and ones that I think will make my readers happy.

A complete media kit is available upon request.

Prairie Style File — what’s beautiful and what’s next, from the Midwest and beyond.

65 Replies to “About Me…”

  1. Hi Alicia,
    I just discovered this website through a FB posting by The Ghosts of North Dakota. Nice job you’re doing. I will be a steady reader here from now on. Thanks for this.

    1. Hi Gunner: Welcome to the Prairie Style File family! I’m glad you like what you see. Thanks for reading and thanks for your comment! And please, keep in contact via the comments and social media and don’t be afraid to submit your own tips and photos using the #PrairiePeople and #PrairiePlaces tags. My best tips come from readers and I’d love to get your perspective.

  2. Hi, Alicia,

    I’m publisher and editor of Dakotafire magazine. Our goal is sparking a revival in the rural Dakotas and beyond by encouraging conversations that help rural residents rethink what’s happening and what’s possible. Here’s a link to the digital version of our July/August issue: http://dakotafire.net/dakotafire-magazine-2/ That one is about local food; the one just out this week is about education, and the one to come is about health.

    If you are interested in freelancing for us–perhaps as you come across some stories that our readers would appreciate, about people in the rural Dakotas doing innovative, interesting things–send me an e-mail!

  3. Hi Alisha,
    Just wanted to reach out to you as a contact for Downtown Dickinson. I am currently the President of the Board of the DDA (Downtown Dickinson Association.) We have a fun event coming up on October 31st called Trick or Trunk, from 4 to 7 pm in the downtown area. Free to the public – families welcome to come down and Trick or Treat downtown!
    Contact me anytime. Kristi Schwartz

  4. Hi Alicia,

    I work at Lot 2029 in downtown Fargo and would love to do some sort of collaboration. If we could discuss this further over email, that would be great! Thank you!

  5. Hello Alicia

    I am a vintage hat collector/addict/seller/upcycler! I have been running a successful Etsy boutique from my home for over 2 years now. I have shipped some of the most gorgeous and unique pieces of millinery to some of the most distant places on earth right here from Fargo.

    Hope you have time to stop by my boutique! You can also visit my – Instagram – Facebook page – Twitter – We ❤️ It Profile – PINTEREST acct – Wanelo – Shop Blog !

    Best wishes and stay classy!


    1. Hi Kary:
      What a sweet shop! I’m always happy to meet another vintage addict, especially one who’s from right in the neighborhood. I bet we’ve passed each other thrifting or rummaged through the same estate sale at one point or another, since I’m a West Fargo girl too. I just followed your shop on Etsy as (of course) Prairie Style Vintage. Thanks for getting in touch! Maybe we’ll see each other around. 🙂

      – Alicia

  6. Glad to see you following your creative dreams. You always seemed like you were wanting more from life than a stuffy office job when we met while you were in your marketing phase. Good Luck in your endeavor!!!!

    1. Hi Heather! How great to hear from you! How is everything going at TSR Parts? I hope you’re keeping those guys in line. 🙂 Thanks so much for reading! If you find cool places to shop and eat while you’re out and about, you should definitely let me know. I’d love to put the word out.

  7. Hi Alicia,
    Love your site!
    We are planning a fundraiser for the Otter Tail County Historical Society in Fergus Falls that will include a silent auction of some fabulous donated antique and vintage accessories as well as the unveiling of a reproduction Fergus Falls State Hospital nurse’s uniform c. 1897 complete with apron, cuff, bow tie and “cupcake” nurse cap accessories. You would be a great featured speaker and I wondered about your availability and speaker’s fee.
    Thank you!

  8. Hello – I wanted to contact you to see if you would be interested in writing about the Red River Zoo. We have a number of wonderful new projects (art & exhibits) going on this summer!
    Please feel free to call me at 701-277-9240 x 311
    Thank you! Daphne

  9. Hi Alicia,
    Personally I have been a fan of your articles and photos! And I thought about you when my employer, VISIONBank, started doing our “Bison Away-Day Game-Day Tailgating” where we tailgate when the football team has away games! We have a bouncy house for kids, yard games, free food and beverages, music, people bring their own decked out Bison vehicles and accessories and much more! It is a great time and definitely shows off the true North Dakota vibe! I would love to send you an email about having you join us!

    Kiana Majidian

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