Proper & Prim, one of downtown Fargo’s favorite boutiques, will open a second location in Uptown Minneapolis in May 2014.
“It’s going to be on 28th and Lyndale,” says owner Teresa O’Day. “And it’s just basically going to be the same affordable, trendy clothing for stylish women we offer in the Fargo store.”
The Fargo store isn’t large, but it’s developed a cult-like following, thanks to its well-edited selection that’s equal parts lady (swingy dresses, stripes and florals and classic silhouettes) and edgy — think crop tops, uber-short shorts and rocker details like fringe, studs and shredded skinnies.
Teresa sees a lot of parallels between the Fargo shop’s neighborhood and the sister store’s new digs in Minneapolis.
“The whole neighborhood is filled with college students and young professionals,” she says. “It’s really fun and diverse and it kind of has the same feeling as downtown here.”
So what can shoppers in Fargo and Minneapolis expect to see on the shelves at Proper & Prim this spring and summer?
“We’re getting in a lot of really fun matching sets,” says Teresa. “That’s just a really fun throwback to the 60s. And a lot of really fun pastel colors — but not the mint we’ve been seeing — a lot of lavender and blushy pinks.”
I’m loving the lavender and pink — I noticed them when I was writing my Spring Fashion Forecast and they’re everywhere — but is anyone else feeling a little strange about getting all matchy-matchy after all these years of mixing it up?
I kind of get the appeal of such easy dressing, though, especially in the dog days of summer when you really don’t want to think about what you’re going to wear. Teresa says the look offers more possibilities than you might think.
“And you can always mix and match if you don’t feel comfortable wearing the whole set,” she says reassuringly, every bit the retail therapist. “It’s a fun way to try something a little bit different.”
Follow Proper & Prim on Facebook to get updates on the store opening and deals and events at both locations.
Proper & Prim
Bus: Route 11
Monday – Thursday: 11 a.m. – 6 p.m.
Friday – Saturday: 11 a.m. – 5 p.m.
28th Street and Lyndale Avenue
Bus: Routes 4 and 113
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