Prabal Gurung for Target: In Stores Tomorrow

The Prabal Gurung for Target collection hits the real and virtual shelves tomorrow morning! This is easily the most anticipated Target collaboration in recent memory and I think it’s the strongest since the Missoni collection.

Prabal Gurung for Target Lookbook

I love the unexpected mix of tropical prints, rockerish black elements, little red dresses and acid brights.

I’m especially obsessed with the First Date print, the one in the second and fourth looks in the first row of the collage. It’s part flower garden and part rorschach test.

Prabal Gurung for Target Accessories

The accessories look amazing too. I’m a print freak, so of course I’m loving the drip dry look of the Nolita print, shown here on the tote, rainbow flats and evening bag.

But there’s a lot of contrast in the accessories collection as well, with gorgeous crystal pieces totally holding their own amidst all that color. And how amazing are those crystal stone drop earrings at the top right? I’m in love.

No, Target isn’t paying me for this post. But they really should, don’t you think?

What do you think of the collection? Will you be shopping tomorrow? If you are, shop early — these collaborations tend to sell fast!


Alicia Underlee Nelson

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