Violet Vintage recently relocated to a quaint little storefront on 8th Street in downtown Fargo’s burgeoning SoMA district (South of Main Avenue — yep, it’s officially a thing, you heard it here first) and the pretty and intimate interior is a perfect place for owner Pam Kinslow to showcase her finds.
Pam stocks a perfectly edited selection of pieces from the ’20s through the ’70s, but she really has an eye for beautiful beadwork, accessories and ladylike dresses.
She also carries some vintage-inspired modern items and gifts and cards, like these artfully displayed little gems.
A girl who left just before me was already shopping for her senior prom look, fulfilling those Pinterest dreams by setting aside a vintage hat and beaded top that would totally set her apart from all the other girls at Grand March.
I wish there would have been a shop like this in town when I was her age.
My eye for vintage is forever tied to my love of treasure hunting.
I spent my high school weekends altering my aunt’s dresses and minis from the ’70’s, spending my Taco Bell paychecks on what I found picking the racks at The Dakota Boys and Girls Ranch and diving arms first into the bins in the basement of Ragstock in Uptown Minneapolis.
And while I’m grateful for the hands-on training, there’s nothing quite like the curated experience of a good vintage store, where the proprietor (often literally) does the heavy lifting for you and lays it all out in a perfectly edited tableau of velvet and chiffon and glittering stones.
Even my cherished ’70s poly blends look a little sharper in the right environment.
“I have nothing against modern stores — I sold women’s ready to wear for 25 years,” Pam told me. “But now I’ve kind of taken that into a different direction and gone back in time,” she said. “That’s the part I love — to share that with people that appreciate the same thing.”
So why buy vintage? “In my opinion, it brings out a person’s own personality and character,” said Pam. “And I love the history behind vintage pieces and the quality of the fabrics.”
“Everything in my store is one of a kind — distinguished, beautiful pieces that set a person apart from all of the rest.”
1 1/2 8th Street South
Bus: Routes 14, 15 or 18
Tuesday – Wednesday: 10:30 a.m. – 5:30 a.m.
Thursday – Saturday: 11 a.m. – 6 p.m.