Street Style: Western Chic

Jessie Veeder is a North Dakota original. She’s traveled all over the country as a writer and musician, but her voice and perspective are intertwined with the ranch near Watford City that her family has called home for generations.

The sights, sounds and wide open spaces of ranch life color her music and her words. You can — and should! — listen to her album here and read her work on her website, Meanwhile, back at the ranch… and in her weekly column for the Fargo Forum.

Jessie is also a great ambassador for modern western style.


I got to know Jessie during the ND Bloggers and Writers Conference as we traded stories about North Dakota fashion while browsing the racks at Fowlers Heritage Company.

(I was struggling to describe the bejeweled jean pockets that I see so much of in the central part of the state, when Jessie chimed in with the perfect term — “bling butt.” I liked our observations so much, that I’m actually working on a post based on our conversation for later this month.)

It turns out she knows plenty about retail. Her mom runs Meyer’s Department Store in Watford City and Jessie helps stock the shop with pieces that have that perfect blend of fashion and function that plays well in western North Dakota.

Jessie’s outfit is a great example of that synergy.


I’m in love with her jacket. Moto jackets always do it for me, but the unexpected khaki green just takes the piece to the next level. She pairs it with a patterned top and unique jewelry, including a necklace made by a friend and fellow Watford City artist.

And of course, she finishes the look with an awesome pair of cowboy boots. I’m a city girl at heart, so cowboy boots intimidate me a little, but Jessie assures me that even I could pull these off.

I’m planning a road trip out west this later summer, so I might have to have Jessie be my personal shopper when I swing by Watford City. If anyone can get me in a pair of boots, she can.


Get Jessie’s Look:
Jacket: Miss Me
Shirt: Blu Pepper
Necklace: Made by her friend Cheyanne, who runs Hang It On The Line, based in Watford City
Jeans: Silver Jeans Co.
Boots: Corral

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