Brazil is ready for her close-up and she’s looking hot.
The country that produced samba, caipirinhas, Carnival, a bevy of supermodels and teeny bikinis is taking center stage.
Photo by Tiago Vidal Dutra
The Brazilian Look:
Beaches, parties and socializing with friends and family are never far from a Brazilian’s mind and Brazilian fashion is similarly easy and fun — think bold colors, fun prints and sexy, body-conscious shapes.
Brazil is a gleeful mash-up of cultures, including the nation’s indigenous tribes, early Portuguese influences and more recent German, Japanese, Italian, Arab, African and Spanish immigrants. Parts of the country have strong African influences that show up in women’s colorful skirts, bracelets and head scarves.
Most of Brazil is tropical, so fabrics are light and breathable and with an emphasis on comfort.
Photo by Ra. Santos
The beach’s impact on Brazilian fashion can’t be overstated. Whatever their shape (not everybody is model skinny), Brazilians are known for showing a lot of skin. Brazilian bikinis range from moderate coverage to as bare as you dare, especially in the back. Guys rock swim briefs or board shorts with similar confidence.
This body-conscious vibe permeates the rest of Brazilian fashion as well, even the office wear. Expect lots of bare legs and shoulders, curve-hugging dresses, smart, colorful separates and sexy heels for the ladies. Casual wear is easy and breezy — lots of printed tops and Ts combined with comfortable mini skirts and slim cut jeans.
Even classically casual men’s staples like board shorts, printed T-shirts and khaki trousers feature a slimmer, more European cut. The more daring guys are even embracing colorful pants and jeans.
Photo by George Vale
Stores I Love (Guys, there’s lots here for you):
Animale: Women’s wear, dresses and separates on-trend in wearable colors and playful patterns, good for work or play
TNG: Trendy, colorful, casual looks for guys and girls — perfect for going out or hanging out.
Herchcovitch: Guys will find lots of screen printed Ts, jeans with cool finishes, board shorts and sneakers and women will love the printed dresses that transition from work to play, and mix-and-match printed Ts and basic skirts.
Patricia Viera: Shop here for classic, colorful women’s wear, with lots of prints and ladylike lines. The designer also collaborated with her daughter to create a line (Pat Pat’s) for younger customers.
Rio Swim Shop: Score your own Brazilian beachwear at this easy-to-navigate shop. Shops styles for men, kids and women, from board shorts to briefs, thong bikinis to more modest one-piece suits.
Photo by Daniel M. Viero
A little light reading:
Nova Cosmopolitan: Get fashion ideas, celebrities gossip, relationship advice, make-up tips and more from this breezy, conversational magazine. It’s perfect beach reading.
Vogue Brazil: The fashion bible with a South American flair.
Photo by Daniel M. Viero
Street Fashion, Bloggers and Photographers:
F*Hits: This buzzy site is a hub for some of the country’s top bloggers. Go ahead, go down the rabbit hole — the user-friendly format makes it easy to navigate, even if you don’t speak Portuguese.
Beach Style: This is Milene Macaroun’s love letter to breezy beach style. I love her Instgram shots and short articles.
Fashion Coolture: Flavia is laid back, a little grungy, a little boho and she definitely has a way with flippy little skirts and quirky printed tops.
Blog de Mariah: Lots of accessible looks and fashion, beauty, decor, culture and baby stuff from a woman who seems like the coolest suburban mom on the block.
Just Lia: Lia Carmargo has a real-girl take on make-up, hair, celeb style and how to mix it all together to create your won personal style. I love her look of the day feature.
Photo by Tay Nascimento
Get the Look:
Guys, try out slim cut jeans or Bermuda shorts for an easy wardrobe update or try a monochromatic look with white or pale gray jeans or trousers and a slim cut polo or T. It’s an easy and sophisticated update that works for spring and summer and the pieces will go with other items in your wardrobe.
Ladies, have fun with color and don’t be afraid to show a little skin! Show off your legs in a mini in a casual fabric like cotton or denim. And at the beach, throw your shoulders back and wear that suit with pride, not matter what style you choose.
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